About
ABOUT SO FIERCE MUSIC
Founded in 2020 during the COVID-19 pandemic by International Award Winning Electronic Music Artist, Producer and Songwriter Velvet Code, SO FIERCE MUSIC is a new kind of Record Label and Entertainment Company for those marginalized and disadvantaged by the mainstream music industry because of their age, race, gender or sexual identity.
With over 20 years in the music industry, Velvet Code has experienced first hand how difficult it is for any 2SLGBTQIA+ artist to be seen and heard, not only in the music industry, but in the world.
SO FIERCE MUSIC gives Artists a voice and a proven path forward despite mainstream music industry discrimination. Although an artist’s ability to excel depends on work ethic and dedication to their craft, SO FIERCE MUSIC helps guide artists while providing a proven platform for success.
We are perfect as we are. In fact, WE ARE SO FIERCE.
Tracks Produced
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Artists & Performers
Our Team
Meet Velvet Code
Velvet Code, founder and CEO of So Fierce Music, is an International award-winning genderfluid electronic music producer, songwriter, DJ, radio show host and label owner from Toronto, Canada. Firmly established as a producer and songwriter on the electronic and pop music scenes, Velvet’s music is heavily infused by the sounds of the 80, 90s and early 2000s, citing David Morales, Calvin Harris, Armand van Helden and David Guetta as his strongest musical influences. Most recently, Velvet has been hailed as “The Drag Hit Maker” due to of his work with Drag Recording Artists around the world.
At the start of 2020, Velvet was chosen to be a part of Lady Gaga’s Chromatica Billboard remix team, with notable remixes of Stupid Love and Sour Candy.
Velvet Code launched So Fierce Music in 2020, now with a talent roster of 40+ up and coming LGBTQIA+ artists including winners of Canada’s Drag Race Icesis Couture and Gisele Lullaby, and winner of Queen of the Universe Season 2, Taiga Brava.
In September 2022, Velvet launched the You Do You Foundation (https://youdoyoufoundation.org) which aims to help underprivileged and financially compromised 2SLGBTQIA+ musicians utilize music on their road to wellness.
Velvet’s most important mission is to work with up and coming artists to help them clear the hurdles of marginalization and discrimination in the mainstream entertainment industry.
Founder & CEO
Our Team
Emmie Jay
Creative Director/Songwiter
Emmie Jay is a powerhouse in the entertainment industry, combining talent management, executive production, songwriting and music composition. Also a co-owner of Life’s a Drag Entertainment, Emmie seamlessly blends creativity with business expertise.
Bonte Minnema
Head of Sales
Bonte Minnema is a seasoned professional with over a decade of experience spanning marketing communications, new media, and social media networking. His career is distinguished by a commitment to innovative sales and communication strategies, particularly within the non-profit and academic sectors.
Sam Stratigeas
Head of Technology
With a unique blend of artistic passion and technical expertise, Sam Stratigeas leads So Fierce Music’s innovative approach to technology and creativity. As Head of Technology, he leverages his extensive background in design, printing, and web development to enhance the experiences of our artists and their music. A DJ at heart, Sam thrives on collaboration, ensuring that every digital platform reflects the vibrant talent it represents.
Brandan Dietrich
Brand Marketing Manager
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